Super Bowl Tickets Have Escalated Into Big Time Money
Super Bowl one was held at the Memorial Coliseum in Los Angeles and had the NFL known what it knows now, that the game would become the biggest on the planet, they might not have set ticket prices at $12, $10, and $6 dollars.
That’s what it cost at face value to attend the league’s first Super Bowl.
Now, fast forward forty years to Dolphin Stadium for Super Bowl forty one and you find yourself paying a face value of $700 for lower bowl seats, and $600 for the upper deck seats.
Why has the stock in these tickets grown? Well, for starters, the game has become the most watched sporting event in the world.
Then, throw in the fact that the NFL has made all the right moves to market itself.
And, end with the idea that the marketing around the Super Bowl game has become so enormous that sponsors have paid millions of dollars to be a part of the event, and there becomes a demand for tickets that can dictate it’s own market price.
The average “joe” can forget about attenting this event, as the corporite sponsors have eaten up almost all of the available tickets and are using them to court their biggest clients.
Anyone seeking to purchase tickets simply to attend, or to see their favorite team play, can expect to pay between $2500 and $3500 per ticket, a number which is so astronomical, it has even the most loyal of fans balking.
The end result is that the NFL has grown into such a marketing giant, that the demand for the tickets are so great, it becomes easy for the NFL to set the price high on the tickets, and let the corporate geniuses battle it out as to who attends the game.